The name’s Alken

Creative with side effects   Call me maybe

DAMAS SAMA LINE

Penélope Cruz Campaign

To launch Damas Jewellery’s most prestigious diamond line, we set out to create more than just an ad we created a luxury experience. Starring international icon Penélope Cruz, the campaign was designed to evoke the elegance, mystery, and timeless allure of high jewelry.

Shot in the heart of Spain, the film unfolds like a high-fashion perfume commercial sophisticated, sensual, and dripping in cinematic style. The story is set during an opulent gala, where Penélope enters the room with quiet power and absolute presence. Every head turns. One man in particular is captivated, unable to take his eyes off her. As he follows her through the surreal dreamscape of the event, we’re taken on a visual journey that blurs the line between fantasy and reality.

Inspired by The Great Gatsby’s lavish party scenes, the visuals include high-art performances: ballerinas suspended midair, ethereal acrobats, and scenes reminiscent of a luxury cabaret. 

Every frame was designed to echo the brand’s promise: that true luxury doesn’t shout it captivates. And just like the diamonds, Penélope doesn’t need to say a word to command
the room.
Damas
SAMA high end jewellery line