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Fraud Awareness
Emirates NBD set out to educate people in a way no bank had done before by scamming them. But to pull it off, we needed a captive audience. So, we took over a cinema in Dubai and gave unsuspecting moviegoers an experience they never saw coming. Without realizing it, they became part of a live social experiment one that shocked them at first, but ultimately opened their eyes to the tactics and tricks online scammers use to deceive people every day.
Emirates NBD
Cinema PopCon Stunt - Fraud Awareness