KRAFT BRAN CAMPAIGN
Food from the heart
the full range of Kraft cheese products from singles to shredded, slices. The challenge?
Bringing all of Kraft’s cheese lines under one relatable, emotionally resonant umbrella.
We landed on a simple truth: no one knows the household like a mother. She remembers her child’s favorite cheese, just like she remembers their favorite color or the way they like their sandwich cut. She doesn’t just feed the family she knows them.
This insight became the heart of our campaign. We created a warm, family-centered narrative that positioned Kraft cheese as not just a product, but a part of the everyday love and attention that moms bring to the table.
Brand Campaign