The name’s Alken

Creative with side effects   Call me maybe

KRAFT CHEDDAR CHEESE CAMPAIGN

Mom's Little Helper

For this campaign, we focused on a single hero product Kraft Cheddar Cheese and the powerful truth that in many households, no one cooks better than mom. But what’s her secret ingredient? Kraft Cheddar.

We brought this insight to life through a fun, competitive concept: a cooking showdown between a famous professional chef and an everyday mom. The twist? Mom’s quiet confidence came not just from years of experience, but from the unmistakable flavor of 
Kraft Cheddar.

The spot used a split-screen format to heighten the drama the chef working in a sleek, professional kitchen, while mom cooked in her cozy home kitchen. The chef, naturally, assumed he’d win. But when it came time to taste the final dishes, it was mom’s homemade pizza rich, cheesy, and full of heart that stole the show. In a final twist, the split screen disappeared, revealing they were in the same studio all along. Mom didn’t just belong in the competition, she won it.
Kraft Mondelez
Cheddar Cheese Campaign