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Gold at the Young Lynx Print Ad 2015

 

Brief:

To invite ad agencies to enter the Cannes Glass Lion category, which rewards gender equality entries. Our concept was based on a true insight from our industry, inspired by our own experiences every day.

 

Everyone thought it was crazy for two art directors to enter the Young Lynx competition with no copywriter. What was crazy for us (and risky) was submitting a copy-led print ad. But that’s exactly what we did.

 

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