100% RECYCLED CARDS
Turning a payment tool into a currency of hope
In response to the urgent sustainability crisis and the global decline in biodiversity, we’ve redefined the purpose of payment cards. Acknowledging the severity of the sixth mass extinction driven by human activity we’ve innovated by integrating sustainability into everyday banking. Our redesigned debit card, made from 100% recycled materials, saves the equivalent of 27,000 plastic water bottles annually and significantly reduces its carbon footprint comparable to planting nearly 3,500 trees each year. Each card proudly features endangered UAE species, symbolizing our commitment to conservation and the protection of our fragile ecosystem. This initiative not only responds to growing consumer demand for sustainability but also sets a new benchmark for ethical consumption and brand integrity.
Mashreq UAE
Credit and Debit Cards
Effies MENA 2024
Banking, Finance & Insurance - Shortlist
Crisis Response / Critical Pivot - Shortlist
Positive Change: Environmental - Brands - Shortlist