The name’s Alken
Call me maybe
Mashreq International Day
Riding the padel wave sweeping Egypt, Mashreq partnered with Just Padel to turn spending into a sport.
The idea was simple and playful:
What if your Mashreq card played padel too?
The film match-cuts padel movements with card gestures, swings, flicks, hits so seamlessly it feels like the card itself is in the game. Every move mirrors a benefit: the more you play, the more you gain. The more you spend on your Mashreq card, the more points and privileges you unlock with Just Padel.
Designed to be short, snappy, and highly shareable, the film leans into visual wit rather than explanation. No heavy selling. No over-talking. Just rhythm, movement, and a clever visual metaphor that speaks instantly to a padel-obsessed audience.
A fast, quirky social film that turns everyday spending into a winning move — and proves that sometimes, the smartest way to explain a benefit is to let it play out.
Mashreq Tie Up with Just Padel